G.M. and Mountain Dew Drop Ads After Criticism

Viewers and critics often analyze advertisements for racism. Recently, General Motors was accused of referencing to Chinese people in the 1930s. The foreign language was found in their background song with lyrics such as “ching ching, chop suey.” General Motors altered the ad immediately by editing lyrics out of the song. The company ultimately retrieved their newest ads because they do not want to risk the spreading of rumors and negative news. Another ad that portrayed racism was through Mountain Dew’s ad featuring African-American men. The agency implicitly linked violence with African-Americans. Both companies have taken their ads off public displays.

Although we are in the twenty-first century, racism still exists across the country. Campaigns against racism have little effect. Furthermore, it exists in working environments, limiting many people from job opportunities. These companies have to retrieve their ads because of public dissent. However, little is done to prevent racism from occurring elsewhere.

 

Written By: Melody Mark

Source: http://www.nytimes.com/2013/05/02/business/media/gm-and-mountain-dew-pull-ads-after-criticism-for-racial-insensitivity.html?_r=0

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