Corporate News: YouTube Touts Viewer Growth to Advertisers

Innovation and new inventions sprout daily and can revolutionize the way people live. Specifically it could alter the way news or information is spread. For example, throughout history the travel of information through various mediums have went from radio, then to TV, from network to cable, and now it is through the Internet.

YouTube, owned by Google Inc., has original content that anyone can put up for the rest of the population to view. This is a great platform for advertisers to reach consumers as over one billion people visit YouTube each month. Those viewers spend over six billion hours on the website watching videos. YouTube could potentially be the next place advertisers look to place their ads as an alternative to broadcast television.

YouTube has generated roughly four billion dollars in revenue last year and are projected to grow even more. This change from radio to television and now to internet is an advancement that will affect all of our lives. I am pretty sure everyone here frequents YouTube and has seen ads already on the website. This major shift for advertisers could reach various demographics by doing this and it will alter our video streaming experience that we will notice on a rather constant basis.

URL:http://online.wsj.com/article/SB10001424127887324582004578457253960478548.html

-Jonathan Chan

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