Unilever Ghana Sees 10% Revenue Growth on Lipton Tea Exports
Similar to Procter and Gamble, Unilever is a multinational consumer goods company that sells personal care products. Lipton is one of over 400 brands that they own and export. Unilever has expanded to developing countries such as Ghana. Their base in Ghana exports Lipton Tea to West African countries such as Mali, Benin, and Ivory Coast. Unilever’s investment on this base exceeds 7.5 million cedis. This factory plans to produce over 1,000 tons of Lipton tea because they have projected a 10% revenue growth in Lipton tea export. Unilever also plans to expand their base in India because they find potential to profit in developing markets.
By investing in these countries, Unilever is providing the nations with more job opportunities. As these nations develop beyond their specialties, they will be able to support themselves. Cost of labor is also lower in Ghana and India, which greatly reduces the company’s costs. Their economy will also improve as more companies invest in them.
Written By: Melody Mark