Revenue in Decline, Zynga Promotes a Game Sequel
New games are constantly being developed and released into the market. However, few are popular and can generate revenue for the company. Zynga is a prime example of how game developers are struggling to stand out among others. The company is losing money every quarter because people lose interest in games. Reports reveal that less people are activating the games even though they were once popular. Zynga plans to release their new game, Draw Something 2, in which they incorporated new features and drawing tools that would enhance the user’s experience.
It has been difficult for game developers to create games that would attract users’ attention because of the accessibility of applications through iTunes App Store. Zynga has also been struggling because they are unable to create a mobile game that is viral. It is evident that the market is becoming more competitive. Zynga, one of the most popular companies in the past, is struggling to keep its market share.
Written By: Melody Mark
Wortham, Jenna. “Revenue in Decline, Zynga Promotes a Game Sequel.” New York Times. The New York Times Company, 24 Apr. 2013. Web. 25 Apr. 2013.