Corporate News: DreamWorks Learns to Break China’s ‘Code’
As more and more movie theaters are built in China, American film studios are trying to take advantage of increased popularity of American films in the untapped Chinese market. Dreamworks specifically, which produced Kung Fu Panda, has begun to direct its marketing capabilities to China, led by Chief Executive Officer Jeffrey Katzenberg. Despite the tension between Hollywood and China, a product of several controversial movies made about Tibet, China is expected to surpass the U.S. box office by the end of the decade. Meanwhile, Katzenberg revealed his plans for Tibet Code, a film project based on a series of Chinese novels set in 9th-century Tibet.
This trend in China has deep implications about the economic interdependence the country has with the U.S. With China accounting for a large portion of U.S. imports, the growing popularity of American films in China serves as a way for money to go from China and into America for a change.
Written by: Constantine Kostikas
Source: The Wall Street Journal