The Market For Caffeinated Snacks

As Americans become increasingly health conscious due to awareness of obesity, the market for caffeinated snacks has boomed. U.S. retail sales of caffeinated products have gone up 49% to $1.6 billion since 2008. Food companies have begun diversifying their products to gain a market share; you can now buy caffeinated beef or turkey jerky, waffles, jelly beans and even marshmallows! Caffeinated gum has also hit stores recently.

Concerns regarding this recent trend have surfaced since many believe these products appeal to children. 200-300 milligrams of caffeine per day is not harmful for adults, but these products range between 12-50 milligrams and often packed with sugar to mask the bitter flavor of caffeine. How many children would you expect to eat just one marshmallow or jelly bean? The companies that produce these products insist that they are only for active adults but sales to children in the U.S. have increased.

Evan Chang
Source: The Wall Street Journal

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