NPR Series on Race Aims To Build a Wider Audience
National Public Radio (NPR) is a publicly and privately funded radio station that provides news and cultural programs. When they received a $1.5 million grant from Corporation for Public Broadcasting, they invested the money in reporters, editors and bloggers to research the topic of race, ethnicity and culture. The station’s goal is to expand their audience and including more voices in their programs. The four-part series called “Changing Races” will include a study of how cultures have developed over time. It is also part of the station’s plan to diversify their listeners. They hope attract a younger audience through various marketing strategies.
Some of NPR’s most popular programs, such as “Morning Edition” and “All Things Considered” have up to 13.4 million and 12.5 million listeners, respectively. This is because many people have the time to listen to the news during their broadcasting times (4:00pm to 6:00pm). Also, many people can relate to broadcasted topics. “Changing Races” is a program that will be able to attract the younger audience because it involves their lives, and would help them understand the reasoning behind the shifting culture.
Written By: Melody Mark
Jensen, Elizabeth. “NPR Series on Race Aims to Build a Wider Audience.” New York Times (blog). New York Times Company, 14 Apr. 2013. Web. 15 Apr. 2013.