Not the Beast Association
The American Humane Association imposes a 131 page guideline on film and television productions to ensure the safety of animals, all of them seeking the words ““No animal was harmed.” Despite these guidelines, animals are still harmed and the public is quick to react. In more recent news, around two dozen animals were harmed during productions of ” The Hobbit” and a K Mart commercial resulted in the death of a shark. As a result, animal trainers and caretakers are accusing the association of being too “cozy” with the industry which provides their financing, meaning they are not fully exercising their power and are more focused on expanding it.
In response, the humane association said that it is getting harder and harder to to protect animals in the modern world of film making. The associations chief executive, Robin Ganzert remarked, We’re not covering enough animal action, because of the way the business model in the industry has changed,”. Ms. Ganzert also noted that their authority and resources are too limited in an era where smaller productions are ever present like indie films, cable TV and even Internet productions, along with the sudden increase in public awareness of animal safety.
Written by Kevin Zhang
Cieply, Michael. “Guidelines for Animal Safety on Film Sets Questioned.” The New York Times. The New York Times, 14 Apr. 2013. Web. 14 Apr. 2013. <http://www.nytimes.com/2013/04/15/business/media/guidelines-for-animal-safety-on-film-sets-questioned.html?ref=business>.