Tumblr to End Storyboard And Dismiss 3 Employees

Many people blog to connect with people around the world. One of the most popular blogging sites is Tumblr. Its structure allows users to blog and re-blog posts. However, it has decided to close Storyboard, its multimedia news blog. The company does not offer an explanation as to why this service was shut down. Analysts believe that this service is not profiting. Although journalism is different from blogging, Storyboard was designed to market Tumblr and relate news to the community at the same time. This tactic is rarely used in social media sites partly because it does not profit in the industry.

Tumblr attempted to branch out into a new field with Storyboard. Unfortunately, the public is not ready to accept this new approach to business. In the future, Tumblr plans to search for other channels to profit aside from sponsored blogs on the page. Sadly, analysts do not see journalism as a channel that will profit online.


Written By: Melody Mark

Source: Kaufman, Leslie. “Tumblr to End Storyboard And Dismiss 3 Employees.” The New York Times. The New York Times Company, 11 Apr. 2013. Web. 11 Apr. 2013.

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