Facebook Introduces Smartphone Software to Boost Ad Sales

As announced before, Facebook explains their new mobile software at an event in Menlo Park, California. Home is Facebook’s software that is designed to run with Google’s Android system. It includes basic features from Facebook that allows users to easily access their personal pages straight from their phones. It will also be a platform for Facebook to earn money from advertisements. Despite rumors, Mark Zuckerberg clarifies that the social-network company will not be developing its own smartphone. It will continue to use Google’s market to expand its own.

The company chose Google over Apple because the Android system is designed to have more flexibility. Home is designed to overlap Google’s original smartphone settings just like GO Launcher EX and Apex Launcher. This becomes a threat for Google because users will be using Facebook’s platform rather than Google’s. Facebook will be able to generate sales from this software because of the large number of people who rely on Facebook these days. The effect of the event was also apparent when Facebook’s stocks closed on Friday with an 1.18% increase.

 

Written By: Melody Mark

Source:

http://www.bloomberg.com/news/2013-04-04/facebook-said-to-plan-android-smartphone-software-debut.html

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