Jay-Z’s Newest Client: Yankees’ Robinson Cano

Shawn Carter, also known as Jay-Z has a new partnership with sports agency Creative Artists Agency Sports (CAA). The Yankees best player, Robinson Cano is hiring him and his partners as an agent. Although many view Mr. Carter as a rapper, he is becoming more involved in business and negotiations, where he may eventually become a certified agent. Robinson Cano’s previous agent, Scott Boras is known to be baseball’s premier agent who gets his clients top dollar deals. His decision to shift in agents also allows Mr. Cano to focus on other roles on and off the field. The combination of CAA and Mr. Carter, can bring success to the agency due to his connections with celebrities. He also has a wide range of successful careers from singer to sports team owner of the Brooklyn Nets.

I believe that this is a good partnership being made between Carter and Cano because both can benefit greatly from working together. Mr. Carter has always shown his pride in his roots of New York, as well as having a successful career and connections with other celebrities, not just himself. Cano’s decision to also shift his roles on and off the field is a respectable decision because he is already knows what he can accomplish by working with Roc Nation Sports and CAA Sports. It is important that when an athlete signs with an agent, both parties have both of their interests in mind.

Written by: Samantha Chin

Source: The Wall Street Journal

Barbarisi, D. (2013, April 2). Jay-Z’s Newest Client: Yankees’ Robinson Cano. Retrieved April 3, 2013, from The Wall Street Journal: http://online.wsj.com/article/SB10001424127887323611604578398493379910504.html?mod=business_newsreel


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