Justices Reject Challenge to Airfare Ad Rules
The government rule issued by the Department of Transportation in 2011 claims that airlines are required to advertise their fare prices that include government taxes and not just the promoted price. The plan for this ruling is that it wants to reduce the confusion of customers on the amount they actually have to pay to fly. It basically infers that the government does not want the passengers to know the amount they are paying for government taxes, when the full price would be shown rather than calculating the additional costs later on. Airlines such as Spirit Airlines and Southwest Airlines are arguing against this ruling because of the violation of their First Amendment free-speech rights to speak about the tax burden that is imposed on them and their passengers.
In our economy, the norm has always allowed businesses to quote prices without taxes, therefore changing the idea specifically for airlines. I personally believe that airlines should not have to advertise the fare price that includes government taxes because it might discourage consumers from purchasing their tickets. The argument of the airlines who sees this ruling as a violation of their freedom of speech, should be heard by the Supreme Court, and it is unfair for the challenge to be rejected. Passengers should be aware of how much they are being taxed, and be able to compare the prices to get a better deal for themselves.
Written by: Samantha Chin
Source: The Wall Street Journal
Kendall, B. (2013, April 1). Justices Reject Challenge to Airfare Ad Rules. Retrieved April 1, 2013, from The Wall Street Journal: http://online.wsj.com/article/SB10001424127887323296504578396361137314952.html?mod=WSJ_business_whatsNews