FX Branches Out with FXX Cable Network
The Fox Soccer channel carried by pay-TV providers, are planning to be replaced by a new cable network that will target eighteen to thirty-four year olds with an original comedy program called FXX. This new cable network is planning to go live in September that will be present in over fifty million homes and reach out to even more households. Success to this new network will bring a raise in advertising revenue and higher fees from cable and satellite distributors. The Fox Soccer channel that is now airing is planning to move to Fox Sports, which will be a new national cable sports network in August. The FX Networks already has a variety of targeted audiences for each of its networks, but overall aimed from eighteen to forty-nine year olds. With a new network, brings more competition against other networks such as Viacom Inc.’s MTV and Comedy Central.
It is important for a new cable network to decide on who their target audience will be because they should know whom their competitors are when they are entering the market. I believe that it is also important to also play it safe and return shows that have been known to be popular in the past. If they had decided to launch original comedies, the network may not be popular and the viewers at home may not be interested, leading to a failure.
Written by: Samantha Chin
Source: The Wall Street Journal
Sharma, A. (2013, March 28). FX Branches Out With FXX Cable Network. Retrieved March 28, 2013, from The Wall Street Journal: http://online.wsj.com/article/SB10001424127887324685104578388803162110598.html