A Galaxy Far, Far Away From Google
When Google gave Android away for free to stay competitive in the operating system industry, they were able to gain market share and reduce Apple’s. Samsung used this opportunity to expand their market as well with the Galaxy S series that runs on Android. Now that they are releasing Galaxy S4, Samsung has gained popularity and 31% of global smartphone market according to Strategy Analytics. Although Google’s Android system is one of the reasons why Galaxy phones became so popular, Samsung is attempting to develop their own operating system. In a recent presentation of Galaxy S4, they did not include new features in the Android System and Google’s new applications. Instead, the presentation focused on the smartphone’s new design and features, such as the S Translator.
If Samsung continues to dominate a greater portion of market shares, then it seems to be possible for them to change the operating system without the public noticing the difference. This is a challenge for Google because they will need to continue to innovate in order to stay competitive in this market.
Written By: Melody Mark
Winkler, Rolfe. “A Galaxy Far, Far Away From Google.” Wall Street Journal. Dow Jones & Company, 15 Mar. 2013. Web. 16 Mar. 2013.